1.
What is Search123's Traffic Partner Program?
2.
How many searches and clicks do you get on the
Search123 network?
3. Where do Search123
listings appear?
4. Where are the Terms
and Conditions for participation in the Traffic
Partner Program?
5. When did you establish
your Traffic Partner program?
6. How does your program
compare with some of the other search syndication
programs?
7. What are the general
requirements for participating in the program?
8. Do you have minimum
search volume requirements?
9. What are your general
traffic quality requirements?
10.Do you accept foreign
traffic?
11. How many advertisers
or listings do you have?
12. What forms of implementation
do you offer?
13. What is your minimum
CPC?
14. What is your payout
percentage?
15. What is the minimum
payment amount?
16. When do you pay
your partners?
17. Do you support
payments by bank wire?
18. Do you have online
reports available?
19. Will my payment
differ from the amount shown on the online reports?
20. Do you ever withhold
payments to partners?
21. On what basis do
you terminate accounts?
22. Do you filter or
“screen” traffic from your partners?
23. Do you allow text
links?
24. Do you allow search
boxes to be pre-filled with keywords?
25. Do you offer any
implementation assistance or optimisation services?
26. Are there any other
revenue-generating programs for me to participate
in?
1. What is Search123's
Traffic Partner Program?
The Search123 Traffic Partner Program allows qualified
content sites, directories and search engines
to distribute Search123's advertiser listings.
Partners implement Search123's search functionality
using one of our implementation kits and share
in the click-through revenue generated by visitors
that use the search functionality and click on
Search123's paid listings.
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2.
How many searches and clicks do you get on the Search123 network?
Whilst we do not make that information specifically available, our network
is made up of many high-quality content sites, directories and search
engines that generate millions of searches and qualified clicks to our
advertisers each month.
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3.
Where do Search123 listings appear?
Search123 listings are distributed across carefully
selected, high-quality small and medium-sized
content sites, directories and search engines.
For a list of some of the sites within the Search123
network, please click here.
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4.
Where are the Terms and Conditions for participation
in the Traffic Partner Program?
The Traffic Partner Terms
and Conditions are contained here.
To apply to become a Search123 Traffic Partner,
click here.
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5.
When did you establish your Traffic Partner program?
The Search123 Traffic Partner program was launched
in the USA in October 2000 and in Europe in June
2005.
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6.
How does your program compare with some of the
other search syndication programs?
Many pay-per-click search platforms offer the
ability to syndicate their results in order to
generate revenue. While their requirements may
differ, you will find that the basic business
terms including - the payout percentage on valid
clicks, click screening procedures and the payment
cycle - are generally consistent across the more
significant search engines. The most important
advantages of Search123's Traffic Partner program
are:
•
Our stability as part of the ValueClick group.
• Our extensive publisher offering
including PriceRunner, Commission Junction
and the vcmedia network.
• Prompt payment to Traffic Partners
on a monthly basis.
• Our understanding and ability to
service the unique business needs of web properties.
• Our unique database of quality advertisers.
• Our ability to provide multiple
(Meta), threaded feeds from our quality PPC search
engine partners to optimise
our partner's revenue opportunity.
• Our commitment to working closely
with our partners to implement our
search functionality and
optimise their revenue opportunity.
• Our ability to offer significant
breadth and depth of search results with our own
unique
database, multiple feeds
from other leading pay-per-click companies
(including Yahoo) and
organic listings powered by Inktomi, a leading
crawling engine
operated by Yahoo.
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7.
What are the general requirements for participating
in the program?
The Search123 Traffic Program is restricted to
web properties that meet our overall website quality
and content standards, have a domestic user-base
with appropriate consumer demographics and can
meet our ongoing traffic quality standards. If
you would like our Business Development team to
qualify your website for participation in the
program, please contact us at bizdev.uk@search123.com
or by telephone on 020 8785 5840. For more information
on our requirements, please click here.
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8. Do you have minimum
search volume requirements?
No. However, in order to qualify for
some of our more customised implementations, you
must reach certain search volume and traffic quality
thresholds.
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9.
What are your general traffic quality requirements?
We allow only user-generated searches, clicks
on approved text links, and clicks on contextual
placement of targeted ads. We do not allow any
form of incentivised traffic. We validate every
query and every click processed by our systems,
by traffic partners.
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10.
Do you accept foreign traffic?
Until such time as we launch Search123 into to
other European countries, we only accept UK traffic
for Search123 UK. If you wish to advertise in
the USA, please contact our Business Development
team at bizdev.uk@search123.com
or by telephone on 020 8785 5840.
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11.
How many advertisers or listings do you have?
We do not make this information specifically available. However,
we continue to develop relationships with many online advertisers, advertising
agencies, search engine marketing firms and have feed relationships with
many of the leading pay-per-click search engine networks including Yahoo.
This means you can receive a full feed with all the best listings from
Search123, Yahoo and other carefully selected pay-per-click engines. In
addition, certain implementations will qualify for organic listings powered
by Inktomi, a leading crawling engine operated by Yahoo. As such, we have
significant breadth and depth of keyword coverage across all commercial
and non-commercial queries.
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12.
What forms of implementation do you offer?
Search123 implementation kits range from HTML branded or non-branded
search boxes, search directory pages, contextually targeted text adverts,
highly optimised XML feeds to fully-customised search solutions.
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13.
What is your minimum CPC?
The minimum CPC on Search123 is £0.10.
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14.
What is your payout percentage?
Our traffic partners are paid a revenue
share relative to their volume and quality of
site. We want to encourage our traffic partners
and as such are pleased to offer a tiered revenue
share for good performance on all valid, approved
clicks delivered to our listings.
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15.
What is the minimum payment amount?
We pay our partners once they earn a
minimum of £100.00. No payment will be made
until that amount is reached.
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16.
When do you pay your partners?
Payments are made by bank transfer or cheque once
a month, directly into your account.
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17.
Do you support payments by bank wire?
Yes. You must make arrangements in advance. All
applicable third-party fees will be deducted from
the traffic partner's account.
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18.
Do you have online reports available?
Yes. Our online reports are available
and cached every hour.
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19.
Will my payment differ from the amount shown on
the online reports?
Generally, the amount reflected on the online
report will be the amount that you are paid. However,
please note that these reports are for estimates
only and do not constitute an invoice request.
At the end of each month we will send you an invoice
request via email. In some circumstances, this
amount may be modified following the close of
the month as a result of credits issued to advertisers.
In rare cases, a payment may be held pending the
resolution of a click-quality investigation.
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20.
Do you ever withhold payments to partners?
We continuously monitor the quality of
the searches and clicks generated by our partners.
Under our Terms and Conditions,
we reserve the right to withhold payment pending
the resolution of a click-quality investigation.
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21.
On what basis do you terminate accounts?
We terminate accounts for breaching our
Terms and Conditions,
the most important of which relate to the quality
of the searches and clicks generated on partner
sites.
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22.
Do you filter or “screen” traffic
from your partners?
Yes. We apply a click validation algorithm
and review processes on all our search traffic.
Partner accounts are only credited for valid clicks.
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23.
Do you allow text links?
Yes, but all text links must be directly relevant
to the content of the website and must be approved
in advance.
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24.
Do you allow search boxes to be pre-filled with
keywords?
Yes, but all pre-filled keywords must be directly
relevant to the content of the website and must
be approved in advance.
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25.
Do you offer any implementation assistance or
optimisation services?
Yes. We look forward to working with
our partners to implement and optimise our search
functionality.
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26.
Are there any other revenue-generating programs
for me to participate in?
Yes. We will shortly be starting an Advertiser
Referral Program with Commission Junction.
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To become a Search123 Traffic Partner click
here.
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