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VALUECLICK
EUROPE AND OVERTURE SIGN SPONSORED SEARCH AGREEMENT
Sponsored Search and Content Match listings to
appear on Pricerunner sites and across
ValueClick European media network |
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ValueClick Europe and Overture Services
today announced a multi-year sponsored search
agreement. Under the terms of this pan-European agreement,
Overture will provide Sponsored
Search and Content Match listings to ValueClick’s
Search123 division. Sponsored Search is
Overture’s core sponsored search product and Content
Match is Overture’s contextual
advertising product.
Overture’s
sponsored search listings will be distributed to ValueClick’s
PriceRunner sites across
Europe (including UK, Germany, France, Denmark and Sweden)
and other sites included in the
ValueClick Europe media network. As the premium paid
listings partner of Search123, Overture
will display up to four results in addition to three
results from Search123.
Carl
White, Chief Operating Officer, ValueClick Europe said,
“We are delighted to have chosen
Overture as our premium paid listings partner for PriceRunner
and the ValueClick media
properties. We believe that this agreement will give
us the greatest opportunity to quickly grow
revenues for publishers whilst launching Search123 into
the UK market.”
“The
huge growth in the use of the Internet for buying online
and researching offline purchases
highlights the importance of shopping portals in particular,”
said Stephen Taylor, Regional Vice
President and Managing Director, Overture Europe. “As
a result of this deal, users of all sites in
the ValueClick Europe network will have access to a
greater range of relevant results and
Overture advertisers can generate additional targeted
leads."
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