We designed the user interface with the following objectives in mind:

1.  To create a simple, efficient system to manage a large number of listing-keyword
     combinations;

2.  To preserve keyword CPC records as key historical data points to assist in managing
     ongoing campaigns within our network;

3.  To enable visibility of key performance metrics, by keyword or listing;

4.  To allow for the customisation of account management and reporting features to meet the
     unique needs of individual clients.

In addition to enhanced speed and stability, the new user interface includes the following
significant enhancements:

•  Customisable “dashboard” enables advertisers to view and manage their entire campaign,
    from either the keyword view or the listing view, from a single page;

•  Keyword grouping allows advertisers to assign keywords to customisable “folders” (for
    example, by listing, product type, CPC, spend, click volume);

•  Sub-phrase matching allows advertisers to opt into placement on queries in which their
    keyword or keyword phrase does not directly match the query but appears as a sub-phrase
    of the query (for example, “car insurance” as a sub-set of “car insurance agencies”);

•  CPC required for position allows advertisers to easily view and select the CPC for the top
    1-5 positions in the Search123 network;

•  Unique “keyword records” allows advertisers to create a separate record for each
    combination of keyword and CPC, allowing greater analysis and planning in managing
    keyword campaigns;

•  Sub-accounts allow search engine marketing firms, agencies and larger advertisers to
    create sub-accounts associated with a single, master account;

•  Integrated tracking through a new user-input field allows advertisers to assign tracking at
    the keyword level;

•  Tracking CTR allows advertisers to see the CTR of their listing relative to other listings
    associated with the same keyword, enabling greater listing optimisation and control.

We designed the system based on our years of experience in serving the needs of our
advertisers and agency clients’ through-out the entire ValueClick portfolio of companies and
believe that our system is simple, intuitive and feature-rich. We look forward to receiving
feedback from our clients so that we can continue to improve the functionality of our system.

If you would like a walk-through of the new user interface, please contact our Client Services
team on 0208 785 5840.

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