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Policies for Listing on Search123
Our search results must be accurate and relevant.
The effectiveness of our search engine
as
a marketplace of advertisers and consumers, and
the integrity of our relationships with
quality partners that syndicate our results, depends
on the quality and relevancy of our
search results.
Our general listing requirements are listed
below. However, if you have any questions
about our policies, or would like assistance with
preparing your listings, please contact
our Client Services team on clientservices.uk@search123.com
or 020 8785 5840.
Here is a quick overview of general rules
to follow with further details below:
• Use clear language that explains succinctly
what you mean.
• Use proper punctuation
• Do not repeat or add unwarranted punctuation
or symbols.
• Only one exclamation point per listing
• Use of Standard Capitalisation
• No Repetition
• Use correct English Spelling
• No offensive language
• Special offers must have the exact
offer described on landing page
• Brand Names can only be used where
landing page contains the stated brands products.
1. All keyword bids must be directly relevant
to the listing. Each and every keyword
that
an advertiser associates with a listing must be
relevant to that listing. The keyword enables
the advertiser to target a listing to a user-initiated
query. If the keyword is not directly
related to the listing, the search result is not
relevant to the query and the user is untargeted.
Any resulting click on an advertiser listing is
not likely to result in a sale to the advertiser
and the result set is compromised.
2. All site titles and descriptions must
accurately reflect the products and services offered
on the site. Targeting is achieved by picking
the right keywords. Qualifying the user is
achieved by writing accurate and objective site
titles and descriptions that reflect the content
of the site. All claims made in the site title and
description (such as “free delivery”)
must be
truthful. If site titles and descriptions are not
accurate, any resulting click on an advertiser
listing is not likely to result in a sale to the
advertiser and the result set is compromised.
3. Avoid unnecessary capitals, punctuation
or expletives. Site listings, in order
to serve the
purpose of qualifying a user, must reflect the content
of the site and must be as objective as
possible. We require our advertisers to avoid unnecessary
capitals, punctuation and expletives
such as “best.” We encourage our advertisers
to simply describe their offering and always
include product features, including price and delivery
terms.
4. All adult sites, or sites linking to
adult material, must designate the applicable site
listing as
containing "adult material" during the
site listing process. Our sign-up process
requires our
advertisers to designate listings as including “adult
material”.
5. Trade Marks and Brand names. Although
search123 does not condone Web or approve of sites
that infringe trademarks, it has no control over
the content presented by the advertisers who list
their websites on our search engine. Search123 implicitly
insist that advertisers bid on keywords
that are relevant to their website and if a trade
mark or brand name is used as a keyword, the
landing page absolutely must contain that brands
product or services. Any advertiser breaching
this condition will be banned from advertising with
search123 with no second chances. E.G:
The keyword “BMW” may be used if the
advert is for a url going to page containing BMW
products or services
6. The following types of websites are not permitted
to list on Search123. There are no exceptions.
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a.
Sites displaying or promoting child pornography,
or the abuse of children, women or
animals, or linking to such sites;
b. Sites enticing or promoting hate or intolerance
against any particular race,
nationality, religion or lifestyle, or linking to
such sites;
c. Sites enticing or promoting violence or criminal
activity, or linking to such sites;
d. Sites distributing or promoting any software
cheats, or similar material, or linking to
such sites;
e. Sites distributing or promoting any viruses,
trojan horses, worms, or similar material,
or linking to such sites;
f. Sites distributing unlicensed material or material
infringing on the copyright,
trademark or other intellectual property rights
of any third parties, or linking to such sites. |
Enforcement of Listing & Relevancy Policy
Search123 operate an open marketplace and we take our
policies seriously. Technology and staff are employed
to ensure that our simple listing and relevancy policies
are observed. We review all listings upon submission
and when any changes are made. We reserve the right
to make changes to your listings: this includes altering
the title or description as well as deleting keyword
bids without notice. In cases of flagrant or repeated
violations of our policies, we reserve the right to
remove listings, place listings or entire accounts on
hold, or cancel accounts. Accounts that have been cancelled
for violating our listing and relevancy policies are
prohibited from listing on our search engine.
Before you list your sites with us, please review and
understand our Listing and Relevancy Policy and our
Terms and Conditions. If
you have any questions about our policies, please contact
us.
Our Listing and Relevancy Policy and our Terms
and Conditions are subject to change at the sole
discretion of Search123. Any changes will be posted
in this section of our website. In order to remain compliant,
please continue to refer to our policies. Thank you,
in advance, for your cooperation.
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