1.
How many searches and clicks do you get on the
Search123 network?
2.
Where will my listings appear?
3.
Where are the advertiser Terms and Conditions?
4.
How do you select your Traffic Partners?
5.
Do you screen or filter your search traffic?
6.
Do you accept foreign traffic?
7.
How can I apply to become a Traffic Partner?
8.
What is your minimum bid price?
9.
Is there a minimum I must spend per month?
10.
Do you charge for your account management or optimisation
services?
11.
What is the minimum deposit required to open an
account?
12.
What is the minimum amount that can be charged
to a credit card?
13.
What do I do if your payment system rejects my
credit card?
14.
What forms of payment do you accept?
15.
What are some of the features of your user interface?
16.
Do you have online reporting tools?
17.
Can I receive reports by email?
18.
Are there tools to limit spending?
19.
What are the creative specifications for listings?
20.
How long will I have to wait until my listings
go live?
21.
How do I track the success of the Search123 traffic?
22.
What are your relevancy requirements?
23.
Are there sites that you will not accept for listing
on your engine?
24.
Do you accept adult listings?
25.
Can I automatically display the keyword a user
typed into my title or description?
26.
How can I promote multiple URLs in one account?
27.
How many words can I bid on?
28.
Can I "bulk load" hundreds or thousands
of keywords?
29.
Can you help me determine the best keywords for
my listing?
30.
Can I set a maximum bid on my listings?
31.
Is it possible to bid into a specific position?
1. How many searches and
clicks do you get on the Search123 network?
Whilst we do not make that information specifically
available, the Search123 network is
made up of many carefully selected high-quality
content sites, directories and search
engines.
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2.
Where will my listings appear?
Search123 listings are distributed across carefully
selected, high-quality small and medium-sized
content sites, directories and search engines.
For a list of some of the sites within the Search123
network, please click here.
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3.
Where can I find Search123’s advertiser
Terms and Conditions?
Advertiser Terms and Conditions can be found here.
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4.
How does Search123 select Traffic Partners?
We select our partners based on the quality of
their website, directory or search engine and
the demographics of their user-base. We are very
selective in choosing partners that syndicate
our listings. Partners go through a stringent
selection and qualification process and are monitored
on an ongoing basis for click quality and conversions.
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5.
Do you screen or filter your search traffic?
Yes. We continuously monitor searches and clicks
from each of our partners using our proprietary
technology and internal human review processes.
We do not charge advertisers for clicks that do
not meet our quality standards. We investigate
any and all traffic issues and refund where appropriate.
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6.
Do you accept foreign traffic?
Where possible, we only accept qualified traffic
originating from the UK. If at any time we receive
traffic from outside the UK we investigate the
individual Traffic Partner.
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7.
How can I apply to become a Search123 Traffic
Partner?
If you would like to be considered for participation
in our Traffic Partner program, please contact
our business development team through our contact
form or by telephoning 020 8785 5840. For more
information on becoming a Search123 Traffic Partner,
please click
here.
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8. What is your minimum
bid price?
Our minimum bid price is £0.10p per click.
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9.
Is there a minimum I must spend per month?
No, there is no minimum spending amount each month
and we do not charge for your account to be set-up.
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10.
Do you charge for your account management or optimisation
services?
No, we do not change for any services related
to assisting our clients to manage or optimise
their account. This includes assisting with a
reasonable number of site titles, descriptions,
selecting keywords, keyword expands, and any other
services required to help you get the most out
of our network. To take advantage of this free
service, please contact our Client Services team
on clientservices.uk@search123.com
or by telephoning 0208 785 5840.
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11.
What is the minimum deposit required to open an
account?
The minimum amount required to open an account
is £25. 100% of which funds your click costs.
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12.
What is the minimum amount that can be charged
to a credit card?
The minimum amount that can be charged to a credit
card on our system is £25.
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13.
What do I do if your payment gateway rejects my
credit card?
Because protecting our clients is so important
to us, we have established filters that may on
occasion reject legitimate transactions. If your
card is rejected in error by our system, please
contact our Client Services team through our client
services team or by telephoning
0208 785 5840.
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14.
What forms of payment do you accept?
We accept Visa, MasterCard and American Express
through our secure credit card payment system.
We also accept payments through Barclays Bank,
wire transfers and cheques by pre-arrangement.
For more information, please contact our Client
Services team through our contact form or by telephoning
020 8785 5840.
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15.
What are some of the features of your user interface?
We believe that our interface is robust
and intuitive yet simple to use. The following
are
some of the features that help our clients effectively
manage the performance of their
accounts:
Customizable
“dashboard” enables advertisers
to view and manage their entire
campaign, from either the keyword view or the
listing view, from a single page.
Keyword grouping allows advertisers
to assign keywords to customizable “folders”
(for
example, by listing, product type, CPC, spend,
click volume).
Sub-phrase matching allows advertisers
to opt into placement on queries in which their
keyword or keyword phrase does not directly match
the query but appears as a
sub-phrase of the query (for example, “California
insurance” as a sub-set of “California
insurance agencies”).
CPC required for position allows
advertisers to easily view and select the CPC
for the top
1-5 positions in the Search123 network.
Unique “keyword records” allows
advertisers to create a separate record for each
combination of keyword and CPC, allowing greater
analysis and planning in managing
keyword campaigns.
Sub-accounts allow Search Engine
Marketing firms, agencies and larger advertisers
to
create sub-accounts associated with a single,
master account.
Integrated tracking through a
new user-input field allows advertisers to assign
tracking
at the keyword level.
Tracking CTR allows advertisers
to see the CTR of their listing relative to other
listings
associated with the same keyword, enabling greater
listing optimization and control.
For more information on our features, please click
here.
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16.
Do you have online reporting tools?
Yes. Search123's online reporting tools allow
advertisers to access information about their
entire account history by specific listings or
keywords. In each case, reports include the number
of clicks generated, the average CPC, the percentage
of spending by individual listing and the percentage
of spending against the entire account. In addition,
advertisers can view reports within a specified
time frame and may elect to receive reports on
the Internet or via email on a daily, weekly or
monthly basis.
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17.
Can I receive reports by email?
Yes, you can receive reports delivered via email
on a daily, weekly or monthly basis.
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18.
Are there tools to limit spending?
Yes. Search123 has some of the most comprehensive
account management tools in the industry, including
the ability to set periodic spending limits by
listing. Your listings will be activated and deactivated
in accordance with your budget requirements.
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19.
What are the creative specifications for listings?
The following character limits apply (spaces included):
titles may be a maximum of 50
characters; descriptions may be a maximum of 190
characters; landing page (target)
URLs may be a maximum of 255 characters; and keywords
may be a maximum of 60 characters.
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20.
How long will I have to wait until my listings
go live?
We endeavour to get your listings live as soon
as possible. In order to keep our listings relevant;
we manually check every single listing and keyword
to maintain quality standards. Our aim is to have
your listings live within one working day–
in many cases they will be live almost straight
away but in busier times it may take longer.
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21.
How do I track the success of the Search123 traffic?
Our account management tools provide real-time
access to information about the performance of
your listings. We recommend that our advertisers
always use tracking URLs to monitor the performance
of individual keywords and keyword phrases against
their overall return on investment requirements.
Our user interface allows you to associate a tracking
URL with each keyword.
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22.
What are your relevancy requirements?
Providing relevant results is critical to Search
123. Our marketplace is designed to drive highly
targeted users to our advertisers. If advertisers
bid on terms that are not directly relevant to
their offering, not only will they be paying for
users that are less likely to make a purchase,
but the user experience is diminished due to poor
results. We vigilantly monitor the editorial integrity
of our search results, for the benefit of our
users, our partners, our advertising clients,
and our marketplace. Prior to listing your site
with us, please carefully review our Listing
and Relevancy Policy.
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23.
Are there sites that you will not accept for listing
on your engine?
Yes, unless the content of the site falls into
one of our prohibited categories as listed on
our Listing and
Relevancy Policy. Advertisers with adult content
must designate their sites
as having adult content as part of the account
registration process and must carefully
observe our Listing
and Relevancy Policy.
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24.
Do you accept adult listings?
Yes, unless the content of the site falls into
one of our prohibited categories as listed on
our Listing and
Relevancy Policy. Advertisers with adult content
must designate their sites as having adult content
as part of the account registration process and
must carefully observe our Listing
and Relevancy Policy.
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25.
Can I automatically display the keyword a user
typed into my title or description?
Yes. We call this feature “[K] Insert.”
It allows you to customize your listings to include
the search query by simply inserting the character
string [K] into your title and/or description.
Wherever [K] appears, the search term will appear
in lowercase letters in that location. Be careful
to use this tool only if it makes sense in your
site title and description.
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26.
How can I promote multiple URLs in one account?
Yes, simply create different listings for each
URL, then associate relevant keywords to each
of those listings.
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27.
How many words can I bid on?
You can bid on as many words as you like as long
as each individual word is directly relevant to
your site title, description and landing URL.
For more information on our relevancy requirements,
please see our Listing
and Relevancy Policy.
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28.
Can I "bulk load" hundreds or thousands
of keywords?
Yes. For advertisers that have offerings that
support hundreds or thousands of keywords, Search123
offers a free bulk-loading service. Please submit
bulk upload requests and the accompanying Excel
spreadsheet to bulkupload.uk@search123.com.
Our Advertising Services team will review your
request, upload your approved listings, and notify
you when the process is complete.
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29.
Can you help me determine the best keywords for
my listing?
The Search123 Advertiser Services team are happy
to make suggestions and to assist you with expanding
your keyword list. This is a free service that
we provide for advertisers, no matter their size
or the amount they spend. We are available Monday-Friday
9 am to 5 pm and can be reached through email
at clientservices.uk@search123.com
or by telephone at 0208 785 5840.
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30.
Can I set a maximum bid on my listings?
Yes. Our variable bidding tool allows advertisers
to set a maximum bid and automatically improve
their ranking when other advertisers bid for a
higher position. This feature allows an advertiser
to maintain the top position for a listing without
going over their maximum bid or paying more than
is necessary at that time. For example, if the
current bid price is £.09p, but you are
willing to pay up to £.20p to remain in
the #1 position, you could set the maximum bid
at £.20p. When another advertiser comes
in at £.12p, your bid would go to £.13p
automatically, keeping you in the top position.
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31.
Is it possible to bid into a specific position?
Yes. Our user interface allows you to bid into
any one of the top positions for the Search123
results This does NOT mean you will automatically
be position #5 if you gear your bidding for the
price for position number because Search123 pulls
in listings from other engines, your position
within the results will vary although your position
within just the Search123 feed (which appears
in various positions on the pages) will be as
per your bid.
To become a Search123 advertiser click
here.
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